Drifter (chocolate bar) - Wikipedia
|Place of origin||UK|
|Created by||Rowntree's, later Nestlé|
|99 kcal (414 kJ)|
|Other information||Nutritional information source:|
Drifter was a wafer-based chocolate bar. Rowntree's launched Drifter in 1980, consisting of a wafer with caramel layered on top, covered with milk chocolate. Nestlé later produced the bar following their takeover of Rowntree's in 1988.
90 million bars were produced each year. Among its advertising slogans, it has been referred to as "the chewy chocolate biscuit (pronounced “biz-kwit”) that you really have to get your teeth into."
In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as Cadbury's Wispa bar. In October 2018, Drifter, which at the time was being produced at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to low consumer demand.
The bar was advertised in the 1990s with a series of TV ads involving people speaking slang or jargon, with the tagline "do you catch my drift?".
In June 2011, McDonald's introduced a limited edition Drifter McFlurry which was available from 15 June until 26 July 2011.
- ^ "Drifter". Nestlé UK. Retrieved 4 November 2013.
- ^ Marketing, Volume 19. 21 March 2011. Retrieved 5 November 2013.
- ^  Archived 1 October 2010 at the Wayback Machine
- ^  Archived 21 June 2011 at the Wayback Machine
- Official website – includes nutritional information